Let me preface this by saying I love my dogs... A LOT. But, at the end of the day, they smell. Unlike most humans, baths are far and few between.

I've tried a lot of different coat deodorizers, but I really am not that keen on spraying things with all sorts of 50 letter long chemical names in them on the doggies. Oddly enough, I check the labels of products more for my dogs than I do for myself. Maybe its the fact that the dogs are like kids... the innocents. They can't make those decisions for themselves, so when I make decisions for them, I really care about make sure they are good decisions.

Anyway, enough about my dog parenting philosophies. There is an awesome line of holistic grooming products for dogs called Pet Aromatics. They incorporate the basic elements of aromatherapy. And, they don't have chemical ingredients with 50 letters in the names. The line contains No SLS, No DEA, No TEA, No Alcohol, No Phosphates, No Detergents, No Pesticides, No Dyes, and is Ph balanced especially for the needs of a dog's skin and coat. All products are completely safe for your dogs and your living environment. Pet Aromatics uses only the finest custom-made essential oil blends for fragrance.

If you care about your dog(s) like I do, you'll check 'em out. They smell great and the work great. Get them here:
http://www.prettylikeme.com/SearchResults.asp?Cat=814